5 key areas for a company culture of wellbeing post-Covid-19

Great companies are born in bad economies, they say, but it doesn’t happen by itself. Companies around the world are realizing that their people’s wellbeing is now suffering. How can you support your people in what may be the most difficult period in their life? How can you create a culture that supports wellbeing AND drives impact?

As we prepare to return to the office, now is a brilliant time to evaluate your approach to culture and wellbeing. First, you need to establish the facts of how work is changing. Second, you need to understand the key areas of a culture of wellbeing that truly drives impact.

5 things we know about how work is changing after Covid-19

Everyone talks about “the new normal”. But how will work change? What will persist? And what routines will we drop like a hot potato after the lockdown? The truth is, we know very little still. But here are 5 trends we already see for work after Covid-19:

5 key areas for a culture of wellbeing in a post-Covid world

A growing body of research links employee wellbeing and business performance. But wellbeing is not only about individuals, we’re increasingly starting to understand how culture drives wellbeing. Here are 5 key areas of an impactful culture of wellbeing:

1 | Trust so much it hurts.

Trust is THE defining factor of high performance: companies with high trust have +286% higher total return to shareholders compared to low trust organizations. In the beginning of the crisis we heard from employees who were forced to write daily “remote work reports”. Outch. Granted, trust is more difficult at a distance, especially if you are used to seeing your employees daily. But trust is more important than ever. How trusting is your company culture? Just saying it aloud can make a huge difference. Try saying “I trust you to make this decision”, “I trust this project to you”, or “I trust you to get it done, and let me know how I can help”.

2 | Self-leadership revolution: from doing to results.

Companies we’ve worked with have noticed this positive side-effect from the crisis: when you don’t see employees visually working, leaders must focus less on the doing, more on the results. In short, we need to resist the urge to micro-manage, and embrace self-leadership. What are you trying to achieve? What is the end result? Who is the owner? Set high performance standards and track results, not tasks. Keep your people accountable, but trust (and support) them to lead themselves.

3 | Optimize remote and in-person:

Innovation requires engagement, personal productivity loves solitude. Start to find the right balance in your meetings. Meetings are most effective when everyone contributes, and when some are in the same room and some remote, inclusion rarely happens. Critically evaluate your meetings: which ones will you continue to do remotely, and which ones benefit from in-person presence? Early morning or late afternoon calls: remotely, gives more personal flexibility. Status checks and reviews: remotely, makes us more effective. When you need to develop something new: in-person, innovation just loves company.

4 | How are you? Keep the human touch for psychological safety.

This crisis has clearly surfaced differences in personal life situation: while some have been alone in their apartment for weeks, others have managed three kids and two dogs 24/7. We’ve visited our colleagues’ bedrooms, literally, and bonded over unruly kids. Closeness breeds psychological safety, which is the #1 trait of high-performing teams. As we slowly return to work, how can you keep up the closeness? How can you make space for differences in life situation and working style? At Hintsa we’ve found that a simple round of “How are you?” in the beginning of team meetings are effective in adding the human touch and fostering collectivism.

5 | Balance “one-size-fits-all” with “only-for-you”.

Wellbeing is a brilliant social glue, but it is also deeply personal. A culture of wellbeing needs to strike a balance between what’s offered for everyone (make it simple & social), and what’s offered for those who truly need it (make it personalized). It doesn’t need to be complex: we’ve found one shared weekly session to be effective in our own organization – body-friendly workouts and brain-friendly breaks facilitated by a coach or a specialist. Learning something new and sharing tips with your colleagues keeps the culture alive. And for those who really, truly need support: keep a low threshold and make it genuinely personalized and impactful. Some of your employees may be going through the most difficult phase in their life right now, and some of your key employees may be on the brink of burnout. Don’t let them down.

This is not meant as an exhaustive list for a winning culture – we could talk all day about leadership, psychological safety, mastery climate, and so on. Our main point is this: you should take employee wellbeing as seriously as your strategy. The “soft stuff” doesn’t just happen, you need to make it happen. Great companies are born in bad economies, and brilliant employers are forged when culture is crumbling. Brilliant employers put people first and make wellbeing part of their dna.

This and a range of other topics will be discussed in the Technopolis Wellness Talks webinars powered by Hintsa Performance throughout 2020. Hintsa Performance coaches and experts will share their experience and tips on work, wellbeing, performance, and life in general. Join us online, and invite your colleague too. Juha shared his views in Technopolis Wellness Talks webinar.

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The above text is from the Technopolis Wellness Talks "How to Improve Company Culture and Environment of Wellbeing in Challenging Times?" webinar which was organized on May 13, 2020. Please find the webinar recording below and here.

Webinars are organized in cooperation with Hintsa Performance.



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